Want to create Instagram Reels that will stand out from the crowd? Here are our top tips and tricks that could help you improve your social media performance.

Be Original
Reels aren’t just for the latest dance trends! These short-form videos are your opportunity to entertain your audience and provide value, especially with educational content. While it may be tempting to copy someone else’s Reel, remember that people are following you for a reason! Use Reels to show your expertise and unique personality.

Add Subtitles
Did you know? Over 80% of videos on Facebook are viewed without sound. If you want to reach more users and get more views, add subtitles to your Reels. Including this feature also makes your content more accessible to those who are hard of hearing or deaf. Instagram plans to roll out a “captions sticker” that automatically adds subtitles to Reels, but you can also use third-party apps.

Tip: When you add subtitles, position them in the center of your screen. This will ensure they’re visible in every part of the app.

Keep Your Captions Short and Sweet
Not all captions on Instagram are the same! If you want to connect with your audience on a deeper level, posting long captions that inspire or educate are best for your Instagram feed posts. When it comes to Instagram Reels, your captions should be short and sweet. That’s because after around 55 characters, your caption will be truncated, and users will have to tap “…more” to read the rest. When this happens, the Reel will continue to play in the background and will be hard to see what’s going on. Don’t forget to include a call to action (CTA) in your caption to encourage your audience to comment or engage with your Reels.

Share Reels to Your Feed and Story
One of the best ways to boost engagement is sharing Reels to your feed. Instead of using a random video clip from your Reel, create a cover image using a nice photo. You can also use text, if necessary, to give your followers a preview of what the Reel is about. Using a cover image will also help you maintain your Instagram aesthetic and keep your feed looking nice. 

Like new feed posts, sharing Reels to your story is also a smart strategy. This increases the likelihood of your followers seeing it. Use a “Tap Here” GIF sticker to encourage your followers to go and watch the Reel in its entirety.

Use Hashtags
If you aren’t taking advantage of hashtags, you’re missing out on a great opportunity to increase your reach and impressions. Hashtags are searchable and help Instagram users find your content. They’re also how the Instagram algorithm recommends your Reels to users who have engaged with similar content.

Post Consistently
Whether you want to increase engagement or get more followers, posting consistently is key. How many Reels should you post a week? Anywhere between three to seven. To make sure you’re posting on a consistent basis, download our Social Media Planner.

Before you promote your business on social media, make sure to read our Price Advertising guidelines.

Want more social media tips, content ideas and inspiration? Follow Herbalife USA on Instagram and Facebook.