Instagram stories are one of the most popular features on the social media app. They’re not only fun to create, you can also leverage them to build a stronger connection with your audience and grow your business. If you’re not already using Instagram stories or you want to take your story content to the next level, here are six ideas to spark your creativity!

Get Creative with Apps

Just because stories aren’t posted on your grid doesn’t mean they shouldn’t be visually pleasing. Use design apps to create stunning, high-quality content that will not only wow your audience, but also keep them coming back for more.

Increase Engagement with Built-in Features

Built-in features, also known as Instagram stickers, are powerful tools to drive engagement.

  • Poll stickers are quick and easy and can get you an instant engagement boost
  • Emoji slider stickers are great for getting a quick reaction
  • Questions stickers can be used to engage with your audience on a deeper level and collect feedback
  • Quiz stickers are best for testing and educating your audience

Need help coming up with a poll or question? Instagram’s Create mode offers a variety of pre-populated stickers to get you going.

Use Video to Tell a Story

Every picture tells a story, but a video can tell a more compelling one. Sharing a video to your stories is a creative way to share information and increase your audience engagement. You can either shoot directly in the app or upload a pre-recorded video from your phone. (Note: If your video is longer than 15 seconds, Instagram will break it up into 15-second clips.) Just make sure your story is told in a clear sequence with a beginning, middle and end. Not only will this make your story more cohesive, but it also ensures the information you’re sharing is easy to follow and more digestible.

Share Content from Your Customers

Content created by your customers, also known as user-generated content, is invaluable for any business; it's a genuine promotion or recommendation and it’s considered to be more trustworthy. User-generated content is also free, highly visual, engaging and you can easily share to your stories. Prior to posting, get your customers’ permission to post their journeys and any photos and video taken of or received from them. Be sure to comply with Herbalife Nutrition guidelines and all local, state and federal laws.

Create Highlights

One of the unique features about Instagram stories is that they disappear after 24 hours.  With Instagram Stories Highlights, you can display them on your profile for however long you’d like. The Highlight feature is sandwiched between your bio and feed, making it prime real estate to show off the content you want your followers to see first. Highlights are especially valuable for new profile visitors because it gives them a preview of who you are. Visit Herbalife USA’s Instagram profile for some highlight inspiration.

Plan Ahead

Planning ahead is planning for success! When you plan out your Instagram stories in advance, rather than posting on the fly, you can create better and more engaging content. Learn more about why you need a social media content calendar here.

Before you promote your business on social media, make sure to read our Branding and Advertising guidelines and Selling Herbalife Nutrition Products do’s and don’ts.

Want more social media tips, content ideas and inspiration? Follow Herbalife USA on Instagram and Facebook.