If deciding what to post on social media seems overwhelming, a social media content calendar can help! It will take you from “What am I going to share today?” to “This is what I'm sharing today.”

What Is a Social Media Content Calendar?

A social media content calendar is a working document where you can organize the content you plan to share across social media channels, like Facebook and Instagram. You can use a paper calendar, a spreadsheet or a planning app.

6 Reasons Why You Need a Social Media Content Calendar

If you’re using social media for your business, here are six ways a content calendar can help you streamline your efforts:

  1. It saves time. Tired of wasting time every day thinking about what to post? A dedicated social media content calendar can save you time and make you more efficient. (Tip: Block off time every week to work on your calendar.)
  2. It keeps you organized. No more forgetting to post! A social media content calendar will help you remember important dates, like product launches, so you can create and share more relevant content.
  3. It’s essential for consistency. Consistency is key when it comes to social media. Sticking to a schedule is the best way to stay in front of your audience and keep them engaged. It can also help you grow your audience and reach your social media marketing goals.
  4. It can keep track of performance. A social media content calendar is a great tool to keep track of important metrics. By tracking your posts’ performance, you can determine what resonates with your audience (and what doesn’t), so you can share more relevant content.
  5. It can help you create better content. Typos and poorly written posts can be distracting and take away from your intended message. When you plan ahead, you have more time to craft better written posts and make sure they’re error-free.
  6. It’s a brainstorming tool. A social media content calendar isn’t just for productivity, it’s a source of creativity too! When inspiration strikes, use your calendar to write down ideas for future posts so you don’t forget them.

What Should You Include in Your Social Media Content Calendar?

Your social media content calendar can be as simple or as detailed as you like. Some elements you can include:

  • Social media platform
  • Date
  • Time
  • Text for the caption
  • Visuals or photos
  • Link to published post

If you don’t want to create a calendar from scratch, there are websites that offer free templates.

For more social media tips, ideas to help you grow your business and daily inspiration, follow Herbalife USA on Instagram and Facebook.